EP 284 The Invisible Brand: Marketing in the Age of AI
https://www.amazon.com/Invisible-Brand-Marketing-Automation-Learning/dp/1260441253 When broadcasting and mass circulation newspapers were king, we all received the same news, advertising and messages. In the earliest days of digital technology, we, the consumer, have been king. The competition between on line and on the ground retailers has given us choice and competitive pricing. As marketing becomes totally individualized through …