Small business is the engine of America’s private sector and in a moment when many people are abandoning their jobs, often they are looking for the opportunity to replace their paycheck income with a successful small business that gives them more freedom and self determination. And while it is not for those who lack the courage to fail, it’s a great moment to take a hold of the efficiencies that technology affords to a small business to outsource and automate your way to success with the right idea. Most important is finding your niche in sectors that are emerging before others find a path there. Elaine Pofeldt, a business journalist, is the author of the new book ‘Tiny Business Big Money: Strategies for Creating a High Revenue Microbusiness’. She offers very practical advice on this podcast as to the process you should undertake if you are considering such a major move in your life. As she demonstrates, bigger is not always better, but smarter and more targeted can be. This podcast is clearly worth your time.