Amazon. How many of us can live without it in this pandemic age? Jeff Bezos and his spinwheel fueled by artificial intelligence(we explain that concept in the podcast) keep accelerating their impact in various sectors of our economy and in our lives. It’s an awe inspiring story, but there are damages in the wake of providing the customer with the largest range of products at the cheapest price at the quickest speed. There are overstressed workers, devastated competitors and hollowed our brick and mortar stores shuttered at the deft hand of Jeff Bezos and Company. How do you compete with the data, speed and size which makes the shopping experience so targeted to the customer with such one click ease? And it’s a company that retains its Day One philosophy that it acts as if it’s a start-up, because on day two that’s when you begin to see complacency set in. The Amazon hand is also into so many product and service lines, some seen and others unseen, that it is almost impossible to escape its growing grip on the nation. In his book, ‘Bezonomics’, author Brian Dumaine describes the culture that just keeps winning and what, if anything, can get in its way as it designs a future that is long-term and never willing to stop innovating.