The escalating cost of a college degree has so many ripple effects. Parents jeopardize retirement savings and students defer many adult investments, in homes and family, in order to pay college loans back. This phenomenon is relatively new. Many of us can remember coming out of college with very modest paybacks required. So what happened? How have these costs gotten so out of hand and what are the responses from colleges and students to this massive problem? Preston Cooper a research analyst in this field, joins us to discuss.