EP 966 What’s It Like Running a Political Campaign in 2026?

 I ran a few small state house and senate races in Connecticut back in the day.  It was an era of news releases, radio ads, bumper stickers and small events in the district.  To be honest, I cannot imagine the pressures of running campaigns today given the fractured and interactive media of this era, constant need to raise funds and to respond to incoming attacks every hour on the hour.  Early in our conversation with Eva Posner, the CEO and Founder of Evinco Strategies, who does this for a living, she admitted that it’s exhausting.  Messaging strategies today have to be so targeted that your approach has to be pinpoint and not shotgun, as in my day. She describes her reluctant use of AI as part of her toolbox but needing to do it so as not to give an important advantage to her political opponent.  We get to the issues of 2026 and the overall political climate, and she said something quite interesting as we went along about her team’s inability to out organize voter suppression.  Listen in while she explains what that means.  It’s a good listen.

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