Whether it’s a 9-11 calamity or a financial meltdown or product recall, companies must be prepared to respond in real time to emerging threats to their business. With the speed at which information travels, getting behind a crisis means sustaining losses from which you may never recover. In their book, ‘Mastering Catastrophic Risk’, Professors Michael Useem and Howard Kunreuther, of the Wharton School of Business at the University of Pennsylvania, discuss the issue with 100 business leaders. Professor Kunreuther joins us to distill their research on the topic and offers approaches to managing the many threats businesses face in these uncertain times.
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