EP 15 WHAT IS THE JOB MY PRODUCT HAS BEEN DESIGNED TO DO FOR YOU!?

 

The business professor and consultant, Clayton Christensen, first coined the term ‘disruptive innovation’ and now extends that concept to frame the theory of ‘jobs to be done’ to describe a product and its benefit to customers.  Karen Dillon, a protégé, and co-author his latest book, ‘Competing Against Luck’ describes in this podcast.