EP 15 WHAT IS THE JOB MY PRODUCT HAS BEEN DESIGNED TO DO FOR YOU!?
![View source image Image result for competing against luck book](http://images.contentreserve.com/ImageType-100/0293-1/%7B349F7441-AB8E-4A26-A5A4-28DA08619268%7DImg100.jpg)
The business professor and consultant, Clayton Christensen, first coined the term ‘disruptive innovation’ and now extends that concept to frame the theory of ‘jobs to be done’ to describe a product and its benefit to customers. Karen Dillon, a protégé, and co-author his latest book, ‘Competing Against Luck’ describes in this podcast.
Podcast: Play in new window | Download